Pay-Per-Click (PPC) Management
Pay-Per-Click (PPC) is also known as search engine marketing (SEM) and is used to reference paid search and social media advertisements. As is the case with organic search, PPC is constantly evolving. Our PPC management experts at IMI Vegas can help you develop a strategy that will increase your impressions, click-through-rate and ultimately, conversions. By optimizing the way that your business enters the PPC arena, IMI Vegas can also help you reduce your cost per acquisition.
PPC advertising provides faster results than SEO, and can be especially beneficial to help drive brand awareness by allowing you to have ad placement in a space that your company might otherwise not be able to rank for as quickly in organic results. Without the proper knowledge and execution, however; many companies mismanage their PPC campaigns. In some cases when companies don’t have an experienced manager to run their search engine marketing initiative, they spend more money and get fewer results. The experienced team at IMI Vegas is Google Analytics and Adwords certified and is knowledgeable of the most current techniques for optimizing a successful SEM strategy.
Search Engine Marketing Management
Pay-Per-Click advertising is one of the most efficient ways to get an immediate influx of traffic driven to your site. Clients can choose a specific monthly budget, and our team at IMI Vegas will ensure that the campaign is optimized and targeted in a way that takes full advantage of your dedicated monthly spend.
The experts at IMI Vegas have years of experience managing PPC campaigns for businesses of all sizes around the world – including campaigns in multiple languages. While larger campaigns may be more intensive to manage because of the increased budget monitoring and placement, our team puts the same level of research and analysis into all of our client’s PPC operations.
Strategy and Implementation
When it comes to creating an effective and comprehensive strategy for maximizing Pay-Per-Click advertising results, our team starts by defining a clear set of goals that are tailored specifically to your business and campaign. The experts at IMI Vegas accomplish this by doing an in-depth analysis of your business, competitors and the industry to create a comprehensive plan for success. After a program is launched, we continually evaluate the intricacies of your specific campaign to ensure ongoing success in addition to constantly searching for ways to lower costs per click and increase conversions. A few of the objectives that we employ during a campaign include:
- In-depth Client and Industry Analysis
- Keyword Research and Analysis
- Landing Page Creation and Optimization
- Implementation of Multi-Attribution Tracking