One Queensridge Place

Background

One Queensridge Place, the premier luxury residential towers in Las Vegas came to IMI Vegas to develop a strategy for search engine optimization in order to rank high in search results for luxury Las Vegas and attract high-income customers.

 

Goal

The goal with One Queensridge Place was to create a website that aligned with their luxury brand to act as a platform for selling their condominiums. In addition to the website, the goal was to develop a solid SEO and PPC strategy to reach potential leads for luxury homes in Las Vegas and beyond.

Strategy

The luxury space in Las Vegas is highly competitive, IMI Vegas developed a strategy to help One Queensridge Place increase visibility in organic search engine results and paid ads to lead them to their new website we designed to act as a platform for selling luxury condos.  The strategy that we employed to help fill the iconic luxury towers included:

  • In-depth Keyword research and implementation
  • Infographic Creation
  • Blog creation and management
  • Website Creation
  • Off-page content creation and blogger outreach
  • Paid ads conversion rate optimization
One Queensridge Place

Results

Over the past year IMI Vegas has been working with One Queensridge Place, we have seen great results.

  • Our “Silver Beats Gold” Infographic highlighting the economic differences between California and Nevada was shared over 1,100 times in 3 months and earned links from websites like Governing.com, Nevadabusiness.com and bizjournals.com
  • Began ranking in top 5 Google search results for “Luxury Condos Las Vegas,” “Las Vegas Luxury Condos,” and “Luxury Condos in Las Vegas”
  • 40.45% increase in organic traffic year over year.

*IMI Vegas also manages PPC for One Queensridge Place.