Dachowski

Background

Prior to working with IMI, Dr. Dachowski’s Oral Surgery practice had no formal SEO strategy in place. They were working with a niche industry-specific marketing agency for medical practices showing limited results and nothing to differentiate him from competitors.

Goal

Our goal was to provide Dr. Dachowski’s practice with a marketing partner and help them understand how SEO works and bring all marketing services under one roof. In addition to becoming their marketing partner, the goal was to reach his target audience and convert them into new patients.

Strategy

Our strategy was to consolidate all marketing services under one roof to maximize the synergy between services so every marketing channel worked together to achieve an increase in traffic and patients. IMI Vegas developed a formal strategy to increase the practice’s visibility and rankings in search results while educating Dr. Dachowski’s staff on SEO to involve them as a partner in the marketing efforts.

  • Took over their website from previous agency to host
  • Implemented Google Analytics as previous agency had not been tracking web traffic
  • In-depth Keyword research and implementation
  • SEO site diagnostics and on-page optimization
  • Blog creation and management
  • Google Local Optimization
Dachowski

Results

  • Doubled traffic each month for first three months of 2014
  • Currently Over 700% increase in organic ranking keywords in the top 10
  • 13.79% Increase in Page views per visit
  • 93% increase in average time on site