Black Cat Costumes & Novelties


Prior to working with IMI, Black Cat Costumes & Novelties struggled to gain visibility in organic and local search. As a locally owned small business, the ability to compete with the other national costume retailers in Las Vegas was crucial to the success of their business during the peak Halloween season.


Provide Black Cat Costumes & Novelties with a locally focused SEO strategy that would increase their visibility in Google local and organic search listings for non-branded keywords and increase business not only during their peak season, but year round.


Black Cat Costumes came to IMI Vegas with the need to increase their local search visibility to drive customers to their store. The strategy that IMI Vegas implemented for Black Cat Costumes & Novelties included:

  • Advanced Keyword Research and Strategy
  • On-Page Evaluation and Content Optimization
  • Off-page strategy that included Local Citation Building and Optimization
Black Cat Costumes & Novelties


The SEO results year-over-year have provided a huge increase in business this year.

  • 100% Increase in organic search traffic in 2014
  • 120% Increase in organic search traffic in their peak month of October
  • 73% Increase in organic keyword rankings
  • Multiple #1 organic ranking positions for top geo-targeted keyword phrases

Black Cat Costumes Year-over-Year Organic Traffic Results