Access Advocates

Background

Access Advocates is a nonprofit organization that provides information and assistance to persons interested making non-compliant buildings ADA compliant. They empower community advocates across the country to raise awareness by providing free information and consultation to help facilitate buildings being brought up to code and ADA compliance.

Goal

IMI Vegas was tasked with helping Access Advocates bring awareness to the services they provide to the disabled. The mission for Access Advocates was to unify the disabled community in advocating for themselves and each other. IMI Vegas sought to assist with this mission by creating a higher level of social engagement that included providing information useful to the disable community.

Strategy

IMI Vegas provided an engaging content strategy that encouraged users to interact through social channels. Our campaign relied on attentive social experts to follow, listen and respond to users, providing encouragement and relevant support based on input from Access Advocates. Most importantly, IMI Vegas highlighted the free services Access Advocates provides to the disabled community.

 

Access Advocates

Results

  • Facebook “likes” have grown from zero to over 2,500 within a year.
  • Twitter followers have grown from zero to over 1,000 within a year.
  • All social feeds have a high level of engagement including likes, comments and user generated content.

 

*IMI Vegas also designed and developed the current website for Access Advocates in addition managing ongoing web maintenance.