Business owners and online marketers are waking up to news that the SEO community largely speculated over the last few weeks and that is sure to have interested parties scrambling to examine their keyword rankings – Google confirmed Penguin 3.0 released last Friday, Oct. 17.
At IMI Vegas we are constantly monitoring our client’s data to isolate any fluctuations that are not within normal industry trends. We take extra precaution when it comes to large announcements such as the release of Penguin 3.0.
What is Penguin?
The first Penguin algorithm announcement and release was on April 24, 2012. It’s how Google patrols malicious efforts to “game” its search engine results by marketers using spammy link acquisition methods such as blog comments, link farms and doorway pages. While other algorithmic updates such as “Panda” focused on poor on-page marketing efforts such as keyword spamming, Penguin isolated violators conducting unethical off-page practices. At this point, SEO marketers started to become grouped into two categories – the industry preferred “white hat” and the more maliciously inspired “black hat.” Google’s algorithm updates address these titles by being named after black and white animals.
Since its original release in 2012, Google has refreshed the Penguin algorithm with five updates. With each update, newly discovered malicious tactics are targeted as Google works to present the best experience possible for its users. Businesses and agencies engaging in purely “white hat” SEO tactics welcome these updates as they penalize competition that is sidestepping the hard work associated with providing valuable, trustworthy content by trying to isolate “weaknesses” in Google’s current algorithm.
How Will I Know If My Site is Affected?
There are two types of penalties associated with algorithm updates from Google: manual and algorithmic.
A manual penalty is a tangible message that a site owner will receive from Google letting them know their site was reviewed by Google’s webspam team and may be devalued in search results due to suspicious link building activity.
Algorithmic penalties occur when a site is no longer favored as strongly in search results as it previously was due to having practices that are not in line with the guidelines Google outlines in its most recent algorithm. Algorithmic penalties can be more difficult to discover, but typically result in a decrease in site traffic or rankings that can be traced to the proximity of the latest iteration of Google’s search algorithm.
What Should I Do if I Think My Site Was Hit by Penguin 3.0?
We are releasing this article and resources to not only address potential concerns, but also to reiterate that IMI engages in purely “white hat” tactics and has been carefully monitoring your account ever since the first mentions of the update were rumored to be forthcoming.
If you own a small to medium-sized business and are concerned that your previous or current marketing efforts may result in a drop in site traffic, contact our team at IMI Vegas for a free consultation. Our SEO experts can recommend a strategy to help your site rebound in the search engine results pages (SERPs) as well as future-proof against upcoming algorithm updates by aligning your digital marketing efforts with the most “white hat” preferences outlined in Google’s Webmaster Guidelines.
If you would like to find out more information please contact us today at (702) 835-6986.